Para Aşkı ve Bireysel Kültürel Değerlerin Tüketicinin Etik İnanışlarına Etkisi: Ankara İlinde Bir Araştırma
Author :
Abstract
Tüketicilerin aşırı paraya sahip olma isteği ve kültürel özellikleri, etik dışı tüketim davranışlarını etkileyebilmektedir. Tüketicinin etik dışı tüketim davranışları ise işletmelerin başarısının önünde önemli bir engel oluşturmaktadır. Bu araştırmanın amacı para aşkı ve kültürel değerlerin tüketicilerin etik inanışlarına etkisini ortaya koymaktır. Araştırmaya konu olan birincil veriler, kolayda örnekleme yöntemi ile online ortamda toplanmış, istatistiksel analiz için SPSS 25.0 paket programından yararlanılmıştır. Araştırma kapsamında ilk önce araştırma elde edilen veriler üzerinde araştırma değişkenlerinin boyutlarını ortaya koymak ve yapısal geçerliliği incelemek üzere faktör analizi yapılmıştır. Ardından para aşkı ve bireysel kültürel değerlerin tüketici etiğinin boyutlarına olası etkisine yönelik regresyon analizi gerçekleştirilmiştir. Sonuç olarak, para aşkı değişkeninin başarı ve motive edici boyutları, tüketici etiği değişkeninin yasa dışı faaliyetlerden fayda sağlama boyutunu anlamlı düzeyde etkilediği belirlenirken, para aşkının sadece başarı boyutu tüketici etiğinin başkaları üzerinden pasif fayda sağlama boyutunu anlamlı düzeyde etkilediği görülmüştür. Ayrıca para aşkının zenginlik boyutunun ise tüketici etiğinin zararsız kabul edilen davranışlar boyutunu anlamlı düzeyde etkilediği tespit edilmiştir. Bireysel kültürel değerler bakımından ise güç mesafesi ve toplulukçuluk boyutlarının tüketici etiğinin zararsız kabul edilen davranışlar boyutunu anlamlı düzeyde etkilediği anlaşılmıştır. Son olarak araştırma bulguları yorumlanmış ve öneriler geliştirilmiştir.
Keywords
Abstract
The desire of consumers to have excessive money and their cultural characteristics can affect unethical consumption behaviors. Unethical consumption behavior of the consumer is an important obstacle to the success of businesses. The aim of this research is to reveal the effect of love of money and cultural values on the ethical beliefs of consumers. The primary data, which are the subject of the research, were collected online with the convenience sampling method, and the SPSS 25.0 package program was used for statistical analysis. Within the scope of the research, first of all, factor analysis was performed on the data obtained from the research in order to reveal the dimensions of the research variables and to examine the structural validity. Then, a regression analysis was carried out on the possible effects of the love of money and individual cultural values on the dimensions of consumer ethics. As a result, it was determined that the success and motivating dimensions of the love of money variable significantly affected the dimension of benefiting from illegal activities of the consumer ethics variable, while the success dimension of the love of money significantly affected the dimension of providing passive benefit over others. In addition, it has been determined that the wealth dimension of the love of money significantly affects the harmless behavior dimension of consumer ethics. In terms of individual cultural values, it has been understood that the dimensions of power distance and collectivism have a significant effect on the harmless behavior dimension of consumer ethics. Finally, the research findings were interpreted and recommendations were developed.
Keywords
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