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YENİDEN PAZARLAMA HEDEFLİ İNTERNET REKLAMLARININ TÜKETİCİLERİN TEPKİSEL SATIN ALMA DAVRANIŞLARI ÜZERİNDEKİ ETKİSİNİN İNCELENMESİ̇, 2987-2998
EXAMINING THE EFFECT OF REMARKETING TARGETED INTERNET ADVERTISEMENTS ON CONSUMER’S IMPULSE BUYING BEHAVIOR
http://dx.doi.org/10.31576/smryj.1165
-Derya Fatma BİÇER-- Saniye SAĞIR
Abstract
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DİJİTAL PAZARLAMADA ALGILANAN e-HİZMET KALİTESİ VE BAĞLILIK DÜZEYİ İLİŞKİSİ ÜZERİNE BİR ARAŞTIRMȦ, 1240-1256
A RESEARCH ON THE RELATINSHIP BETWEEN PERCEIVED E-SERVICE QUALITY AND LEVEL OF LOYALTY IN DIGITAL MARKETING
http://dx.doi.org/10.31576/smryj.574
-Derya Fatma BİÇER-- Mehmet KARATAŞ
Abstract
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