Purpose: In this study, it is aimed to develop suggestions for strengthening the image of Karabük city center by examining its urban image. Method: For this purpose, the study area was determined as Karabük city center and a survey was conducted with the users. The survey results were evaluated with correlation analysis method using the SPSS program. Findings: As a result of the study, data were obtained about the relationship between age of the participants and their desire to live in Karabük, the relationship between frequency of visits to various places in Karabük with age and gender, adequacy levels of areas such as shopping centers, recreational, social and cultural activity areas, dining, resting and sitting areas, parking lot, places of worship and residences in city center and the adequacy levels of green areas, urban furniture, dining and entertainment areas, equipment suitable for the disabled, parking lot and aesthetic appearance in City Square in city center. In line with the open-ended questions, the main elements that create the urban image of city center and what can be done to improve the urban image have been determined. Conclusion: In line with the data obtained, it was seen that Karabük city center doesn’t have the urban image elements that will enable to create a strong urban image, the areas and opportunities offered by the city center to the users are insufficient, therefore the urban image of the city center continues to weaken and loses its feature of being a center.