Yayın Detay
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Title : The Effect Of Virtual Experiential Marketing On More Payment Intention And Complaint Intention
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First Author :
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Authors : -Hale ÇOLAKOĞLU-- Nilay KÖLEOĞLU
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Keywords : Virtual Experiential Marketing, Behavioral Intetions, Factor Analysis, Resression Analysis
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Basic Area :
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Page Id : 175-191
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Rank Id : 03
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Year : 2018
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Volume : 4
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DOI : 10.31576/smryj.53
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