Yayın Detay

  • Title : THE EFFECT OF CONSUMERS’ PERCEPTİON OF BRAND PERSONALİTY ON BRAND LOYALTY
  • First Author :
  • Authors : -Gülşah AYAZ-- Kahraman ÇATI
  • Keywords : KeyWords: Brand, Brand Loyalty, Brand Personality Perception
  • Basic Area :
  • Page Id : 2071-2083
  • Rank Id : 08
  • Year : 2021
  • Volume : 7
  • DOI : 10.31576/smryj.1027
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