THE EFFECT OF SOCIAL MEDIA ON STUDENT’S ACADEMIC PERFORMANCE: CASE STUDY FROM JOBKEY UNIVERSITY IN MOGADISHU-SOMALIA

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Year-Number: 2021-43
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Number of pages: 512-520
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Abstract

Today, the Internet has taken a strong position in the lives of people. It isn't easy to imagine a young man who did not check for updates on social networks at least once a day and did not go through the news lines. In this study, the researchers studied the effects of social media on academic performance; the study's main goals were first to examine social media's impact on the student's average grade point (GPA). Secondly, to determine the effects of social media on students' class attendance and finally to investigate the effect of the use of social media on self-image. The sample size of 100 students was selected from job key university students, particularly from the Management Science Faculty. This study used a questionnaire survey with quantitative data collected, so SPSS version 25 was used to analyze data to answer research questions. Based on the results, the study found that social media had a negative impact on students' academic performance. And, the study suggested that the impact of social media on students' academic performance should focus more on the positive side than the opposing side.

Keywords

Abstract

Today, the Internet has taken a strong position in the lives of people. It isn't easy to imagine a young man who did not check for updates on social networks at least once a day and did not go through the news lines. In this study, the researchers studied the effects of social media on academic performance; the study's main goals were first to examine social media's impact on the student's average grade point (GPA). Secondly, to determine the effects of social media on students' class attendance and finally to investigate the effect of the use of social media on self-image. The sample size of 100 students was selected from job key university students, particularly from the Management Science Faculty. This study used a questionnaire survey with quantitative data collected, so SPSS version 25 was used to analyze data to answer research questions. Based on the results, the study found that social media had a negative impact on students' academic performance. And, the study suggested that the impact of social media on students' academic performance should focus more on the positive side than the opposing side.

Keywords


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