KARAR VERME SÜRECİNDE YATIRIMCILARI ETKİLEYEN BİLİŞSEL VE DUYGUSAL ÖNYARGILAR (COGNITIVE AND EMOTIONAL BIASES AFFECTING INVESTORS IN THE DECISION-MAKING PROCESS) - Esra DEMİREL -Esra DEMİREL-- Nazan YELKİKALAN | SOCIAL MENTALITY AND RESEARCHER THINKERS JOURNAL (SMART JOURNAL)