CİNSİYETİN SATIN ALMA KARARLARI ÜZERİNDEKİ ETKİSİNİN DAVRANIŞSAL İKTİSAT PERSPEKTİFİNDEN DEĞERLENDİRİLMESİ (EVALUATION OF THE EFFECT OF GENDER ON PURCHASING DECISIONS FROM THE PERSPECTIVE OF BEHAVIORAL ECONOMICS) - Esra KOÇ -Esra KOÇ-- F. Fehime AYDIN | SOCIAL MENTALITY AND RESEARCHER THINKERS JOURNAL (SMART JOURNAL)