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Abstract


VISUAL RHETORIC in DIGITAL GAME DESIGN

Game has a means of entertainment and teaching throughout human history. With the advances in computer technology and the widespread use of mobile devices, many games that are mostly based on physical activity have been replaced by digital games played through an auxiliary console and screen. Especially with the widespread use of the internet throughout the world, the interest in online games where players can participate and interact socially is increasing day by day. The stage of creating a digital game; It requires a multi-layered and interdisciplinary process such as game scenario, game engine, character design, game space design, interface design, sound design, prototype and test stages. In the process of designing the visual elements of digital games, designers are trying to create a visual expression language with the game graphics they designed in line with the basic principles and elements of graphic design. In this way, the message, meaning, feelings and teachings desired to be given can be conveyed to the actors through visual expression. Visual rhetoric figures such as metaphor, metonym, personification and synagogue are frequently used to increase the effect, persuasion and player motivation, along with the transfer of meaning, metaphors and guidance in digital game design. With this study, the designs of the most played digital games today are examined in terms of their visual rhetoric figures and explained with examples.



Keywords
Digital game design, visual rhetoric, visual design.



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