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Abstract


THE ROLE OF INTERNATIONAL PUBLIC RELATIONS IN THE NEW PUBLIC DIPLOMACY

The aim of this study is to reveal the role and importance of international public relations in the changing understanding of public diplomacy in the global world. In this context, firstly, new public diplomacy was announced, and then international public relations and their relations were explained. In the study, the literature was reviewed and the studies presented on this subject were examined, the public relations activities that were put forward in the new public diplomacy were researched and suggestions were presented. It has been concluded that in the context of new public diplomacy, successful practices have been implemented in our country in recent years, but more effective public diplomacy activities must be carried out over the internet and social media.



Keywords
New Public Diplomacy, International Public Relations



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