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Based on the interaction between cinema and classical works, Jane Austen’s Emma and Amy Heckerling’s Clueless enable us to make an intriguing character analysis through the lens of the twentieth century. In her novels, Austen embraced the themes of love and marriage in a society dominated by land ownership, income and social status. She dealt with the conflicts and problems arising from the marriage issues of the bourgeoisie and middle class living in the 19th century. Like many women writers she was criticized, her works were not recognized or published because of these issues. In the book Emma, which will be considered in this study, Jane Austen once again mirrored the society she lived in with her social realistic approach and criticized the view that women regard marriage as a remedy to lead a better life or escape from loneliness. Austen, via her female hero Emma, sends her readers the message that love should be transcendent rather than monetary concerns. On the other hand, a 1995 American coming-of-age teen comedy film both written and directed by Amy Heckerling, Clueless reflects the self-discovery journey of the protagonist, Cher, like Emma, who suffers from the outcomes of her misplaced confidence in her matchmaking abilities in the form of romantic misadventures. This comparative study will demonstrate how the issues, such as the status of women in society, the social role of the marital institution for women and class conflict have been perceived in the 21st century, and how they are reflected in the movie Clueless by focusing on characters in the context of intertextuality. The purpose of this paper is also to demonstrate how Heckerling placed the irony, pastij and parody, the main techniques of the intertextual method, while rewriting the traditional adaptation of Clueless. Furthermore, the intertextual situation between the two works and the way the writer and director look at the same event from historical and cultural perspectives and explain them in different codes will be examined.

Emma, Austen, Clueless, Heckerling, Cher, intertextuality


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