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Abstract


A FİELD RESEARCH ON SOCİAL MEDİA ADDİCTİON

The aim of the study is to determine the level of social media dependence of the students. The research was conducted in Sivas Cumhuriyet University Faculty of Communication. As the universe number of the research is known, 350 people were included in the study. The data of the study was collected by using Personal Information Form and Social Media Addiction Scale. The data were evaluated in SPSS 22 program. 50.6% of the students participated in the study were women and 49.4% of them were men. Most of the students (60.6%) used social media only with mobile devices and 42.3% of the participants used social media between 1-3 hours and 34.3% between 4-6 hours daily. It provides access to media and almost all of them are social media users. It was determined that the students included in the study were middle level (scale score = 114.02) social media addicts. Within the scope of the research, it was observed that social media addiction decreased in the 25 years and older groups. In addition, when examined according to age groups, 21-24 age group perceptions of mood state sub-dimension and general scale perceptions were higher than those aged 25 years and older. Age, duration of daily use, time of use, number of applications, etc. Many differences have been identified. According to gender comparisons, women are more engaged in social media than men. The duration of social media use is directly proportional to the social media addiction, and as the duration of use increases, levels of addiction also increase.



Keywords
Social Media, Addiction, University Students, Internet Page



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