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Abstract


Crise Perception Of Entrepreneurs And Strategies To Tackle The Crisis

It is not known what the future rules of entrepreneurship will be. The aim of this study is to reveal the methods that entrepreneurs started to deal with the COVID-19 virus crisis and the effects of these methods. Today, the COVID-19 virus outbreak is profoundly affecting the world economy. Economic authorities and companies state that this epidemic will cause the biggest crisis in the world history. Even the theory that the virus wants to spread, by manipulating it, is a sign of the impact of the crisis. In this study, using the interview method, the general characteristics of the entrepreneurs, how they behave in the face of the crisis, and what measures they take to avoid or not be affected by the crisis were examined. 15 entrepreneurs operating in Istanbul, Izmir, Denizli, Bolu and Aksaray provinces participated in the interview. Research data was obtained between April and May 2020. In the study, it has been observed that entrepreneurs try to achieve sustainability by minimizing their costs during the crisis period. Entrepreneurs focused on technology investment during the COVID-19 crisis period and made use of technology effective. Research findings revealed that entrepreneurs attach importance to R&D activities, distance education, customer communication, advertising studies, appearing in various media and personal marketing during the epidemic period. Another finding that emerged in the study is that entrepreneurs focus on providing a competitive advantage by implementing a stable growth strategy, providing minimum costs, and with a less profit margin.



Keywords
COVID-19, Entrepreneurship, Crisis Perception, Crisis Strategies, Pandemic



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