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Measuring Online Shopping Attitudes And Intentions Of Munzur University Students With Technology Acceptance Model

In this study, it is aimed to measure the online shopping attitudes and intentions of university students within the scope of Technology Acceptance Model and to determine the factors affecting attitude and intention. For this purpose, the study was conducted with the participation of Munzur University students. The collected data were analyzed with SPSS 25 package program. Frequency analysis, factor analysis, t test, ANOVA and regression analysis were applied to the data set where parametric tests were used. The results of the analysis indicate that the attitude positively affects the intention and that the attitude is positively influenced by perceived usefulness, perceived entertainment, perceived self-efficacy and perceived trust.

Technology Acceptance Model (TAM), online shopping, attitude, intention.


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