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In The Context Of The Masculinity Cultural Dimension Of Hofstede, Entrepreneurial Metaphors Of The Faculty Of Economics And Administrative Sciences' (Feas) Students Taking Entrepreneurship Course

The purpose of this study is to designate “Entrepreneurial” metaphors of the Dumlupınar University FEAS Students that have taken Entrepreneurship Course. The research has been applied on a volunteer basis to the Dumlupınar University FEAS Students in Kütahya that have taken Entrepreneurship Course in 2017-2018 academic year. Within the research, voluntary students have been given open ended questionnaires in the form of “An entrepreneur is like…………………….………, because…………………………………..”. In accordance with the qualitative research design, content analysis has applied to the obtained questionnaire data. In the responses, it has been ascertained that students produced metaphors in 8 different categories for the theme of “Entrepreneurial”. In the examination of produced 201 metaphors according to gender variables, it has been determined that the metaphors which female students has produced have feminine characteristics, and the metaphors which male students has produced have masculine characteristics.

Entrepreneur, Metaphor, Entrepreneurial Metaphors, Masculinity/Femininity


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