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Abstract


Determınatıon Of The Relatıonshıp Between Deposıt Banks 'Customers' Banks 'Change, Loyalty And Preference Levels: Eskısehır Applıcatıon

One of the reflections of the rapid rise in the liberalization trend in the rapidly growing and globalizing world economy is the importance of competition policies in the deposit banking service sector of our country. Deposit banks operating in the banking sector aim to reflect the technological developments to their services in the fastest way as required by the competition rules. In this way, providing banking services in line with the needs of its customers in a fast, easily accessible and cost-effective manner creates a serious competitive advantage for them. For this reason, banks give utmost importance to the internet banking services, which they are trying to use widely as an alternative distribution channel. In this study, it is aimed to determine the relationship between the loyalty and preference levels of deposit banks' customers who use internet services. A questionnaire was prepared to determine which factors affect the level of utilization of e-banking services for customers. In order to ensure the reliability of the survey, customers were asked to answer all questions completely and correctly. SPSS 22.0 software was used for analysis.



Keywords
Deposit banks, Bank customers, Internet services, Banking services



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