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Abstract


PRESS ADVERTISING: A SEMIOTIC ANALYSIS ON NEWSPAPER ADVERTISEMENTS

Advertising as a form of communication, elements of visual communication that takes advantage of a variety of conveying messages to the target audience. The slogan, logo, photo,illustration, advertising items such as title and subtitle of communication, service or product offered better target audience of the visual elements used to detect. One step forward in the company to remove their products and brands, improveretention, and purchase intention in mind the power to mobilize the benefit indicators. Advertise with communication, message handling tool is used correctly, these visual indicators, it very easy to reach the target audience. Important in the formation process of how items are used in ads, the ad is so important conduit to export. Newspapers are one of the channels used by companies in the advertising sector to deliver their ads to the target audience. The aim of the study is to help to better understand the language of advertising used in newspaper advertisements, which direct the consumption behaviors of individuals. In this context, by analyzing print advertising and its features, strategies used in press advertisements, newspaper ads, which is one of the written advertising tools, have been analyzed in terms of semiotics and important points that have emerged as a result of these analyzes are given in the conclusion section.



Keywords
Advertising, Visual Item, Advertisement Media, Indicator.



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