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Abstract


#Hashtag Activism On Social Media: #ALSIceBucketChallenge Case

As becoming the most active and widespread news netstudy in the modern age social media provides people with instantly learn the news about the world. Thanks to social media, applications that smartphone users download to their device, it is now possible to receive or provide news wherever the internet is. Interactive nature of social media allows any person to instantly transform into a reporter, enable people to participate in events and situations, express ideas about on-the-spot issues, exchange ideas with online people, and even organize actively and instantly. It is seen that in recent years, a number of social and even global moral and material changes have been realized through the fact that people can come together first in virtual and later in real terms with people who have the same idea, sense or similar experience as themselves. People want to belong to a community, and even do financial aid or simply spend Money to people they do not know. "Hashtag Activism" concept that has emerged spontaneously in recent years is being needed to study by a case. In this study hashtag activism is being studied with #ALSIceBucketChallenge case which has become a social collective voice and offer helping hand to the needy as a kind of digital activism that has caused some global effect. The study can contribute to the studies to be done in this area.



Keywords
Social media, Digital activism, Hashtag activism, #ALSIceBucketChallenge movement



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