Quick Access


Bu Dergi DOI ve Crosscheck üyesidir


Abstract


Brand Valuation And Measurement Models

In the 1980s, the concept of brand value gained importance along with mergers and acquisitions. With the increasing importance of brand value, many institutions and individuals have tried to find answers to the question of how to make this appraisal. In this study, a screening study was conducted to examine the brand valuation methods in the literature. In this context, firstly the concept of brand value is examined and then brand valuation methods, financial methods, methods based on consumer behavior, mixed methods are discussed under three headings. In this context, under the heading of Financial Methods in the conceptual framework, sub-headings of Cost-Based, Market-Based, Capital-Based and Income-Based Brand Valuation are included. Under the title of Consumer Behavior Based Methods, McKinsey Brand Valuation System, Brand Asset Valuator, BrandDynamics Model and EquiTrend Model subheadings are examined. The Interbrand Method, The Nielsen Company Brand Balance Sheet, Brand Finance Method, BBDO Method and Brand Rating Method are included in the Mixed Methods heading. The process, which started with the companies wanting to measure their own brand values first, provided the development of brand valuation methods financially. In addition to these models, mixed models have been developed by various companies that use both customer behavior and perceptions and financial table data



Keywords
Brand Value, Brand Value Measurement Models.



References

Advanced Search


Announcements

    Internation Scientific Indexing (ISI)

    SMARTJOURNAL 

    Internation Scientific Indexing

    (ISI) tarafından

    indekslenmektedir.

    2017 Impact Factor: 0.834


    General Impact Factor

    SMARTJORUNAL General Impact Factor tarafından indekslenmektedir.


    Directory of Indexing and Impact Fact (DIIF)

    SMARTJOURNAL Directory of Indexing and Impact Fact (DIIF) tarafından indekslenmektedir.


    Society of Economics and Development

    SMARTJOURNAL Society of Economics and Development tarafından indekslenmektedir.


    Root Society for Indexing and Impact Factor Service

    Smart Journal Root Society for Indexing and Impact Factor Service tarafından indeklenmektedir.


    Scientific World Index ( SCIWIN)

    SMARTJOURNAL Scientific World Index ( SCIWIN) tarafından indekslenmektedir.


    Directory of Research Journals Indexing (DRJI)

    Smartjournal Directory of Research Journals Indexing (DRJI) tarafından indekslenmektedir.


    ResearchBible (Academic Resource Index)

    Smart Journal Dergisi ResearchBible (Academic Resource Index) tarafından indekslenmektedir.


    Eurasian Scientific Journal Index (ESJI)

    SMART Journal Eurasian Scientific Journal Index (ESJI) tarafından indekslenmektedir.



Address :Taras Schevchenko University, Luhansk/Ukraine
Telephone :+90 507 823 22 47 (WhatsApp & GSM Turkey) Fax :
Email :editorsmartjournal@gmail.com

Web Yazılım & Programlama Han Yazılım Bilişim Hizmetleri