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Abstract


Semiotic Analysis Of The Sloganes Used By The Foundation Universities In Istanbul

Universities; high-level education in various fields, providing information, scientific institutions are engaged in research to produce information. There are many universities in our country as state and foundation universities. These universities are mostly located in Istanbul. Universities that want to make the best way to attract students are using slogans supported by visual and linguistic indicators. The indicators created for communication affect the target audience and direct their preferences. In the study, semiotic analysis of the slogans used by three foundation universities in Istanbul was conducted. In the creation of slogans; It is seen that visual and linguistic indicators are used and they are designed to influence students who are target groups.



Keywords
Communication, University, Slogan, Semiotic Analysis



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