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Abstract


Examining Relationship Between Consumer Ethnocentrism, Environmental Impact And Intention To Purchasing Domestic Products

Countries have turned their direction towards localization with recent economic and political developments in Turkey and the World. Generally consumer ethnocentrism examined within relationship perceptions about foreign products in the research. In this study, consumer ethnocentrism is investigated within the framework of using Turkish domestic production products, which have been on the agenda recently in Turkey. The main purpose of the study is investigated the relationship between consumer ethnocentrism, environmental impact and intention to purchase products of domestic production. The hypotheses were tested by analyzing the data, which are collected from the consumers via structured questionnaire form. In this study, descriptive statistics, reliability analysis, explanatory factor analysis (AFA) and confirmatory factor analyzes (DFA), and hypothesis are examined. As a result of the analyzes, it was found out that there is a positive relationship between consumer ethnocentrism and the intention to purchase domestic products. In addition, a positive relationship was found out between the environmental impact and the intention to purchase both consumer ethnocentrism and domestic production products. Lastly, it has been determined that consumer ethnocentrism acts as mediator in the relationship between the environmental impact and the intention to purchasing domestic products.



Keywords
Consumer Ethnocentrism, Intention to Purchase, Consumer Behavior



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