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Abstract


ATIYE SERIES IN THE CONTEXT OF SELF ORIENTALISM

The definition of Eastern in Western texts has created the distinction between "us" and "others" through verbal, auditory and visual media transmissions from the past to the present, and this distinction has been reinforced. At this point, it is seen that the distinction between "us" and "others" has been internalized in Eastern texts, especially in order to find a place in Western media and to comply with contemporary Western narrative norms. Since Turkish television series have gained significant success in the world market in recent years, the producers aimed to satisfy the target audience by using orientalist elements that meet the expectations of the Western audience. The Atiye series produced for Netflix sets a one-to-one example of self-orientalism by reconstructing the Eastern fiction that comes with the perception of orientalism, by the hand of the Easterners themselves. The series Atiye, which commodifies its own culture and develops decor, music, clothing and discourse in line with the expectations of the West, normalizes a mysterious, dark, exotic and most importantly incompatible discourse with a self-orientalist perspective. While pretending to examine Eastern culture, history and regional languages such as magic, magic and/or prayer, the cause of which is explained by "unknown", it creates an image of the East full of self-orientalist elements. In this study, Atiye series will be examined in the light of theoretical and conceptual literature.



Keywords
Keywords: Neo-Orientalism, Self-Orientalism, Atiye, Othering, Television Series



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