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Abstract


MARKETING ACTIVITIES IN NON-PROFIT ORGANIZATIONS

The content of marketing science has expanded today. Because concepts such as service, organization, location, and person who were not subject to marketing before entered marketing. One of the marketing concepts that we can think of as new is the marketing activities of non-profit organizations. Marketing techniques can offer various benefits for both profit-making organizations and non-profit organizations. For this reason, in our research, we will try to give a marketing overview by considering the marketing methods and methods that can be useful for non-profit organizations.



Keywords
Marketing activities, elements of marketing mix in non-profit organizations, marketing in non-profit organizations



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